Give Me Glow Cosmetics Matte Liquid Lipstick Swatches & Review

This is a long overdue review because I first purchased from this brand early on this year (Jan?) when they were having their annual 50% birthday sale. I picked up a bunch of lippies but never got around to doing a full swatch and review video because I had wanted to collect more before swatching everything. Ideally, I would like to own all of them so that all shades are included but home girl is going broke from all these new cosmetics releases that continuously drop left right and center. 
Give Me Glow cosmetics is an indie brand that started out from Etsy but they have grown quite a bit. If you are into indie cosmetics, this is a brand I'm pretty sure you would have heard about already. The owner Brandy always makes really nice flattering shades and I do admire her work. The matte liquid lipsticks retail for $13.25 and you get 6.5ml of product. It's not a bad pricing but it gets pretty expensive if you are a hoarder like me. 
For this video and review post, I only swatched the shades that I had that were still available on the website. A lot of shades have been discontinued. I do hate when brands discontinue shades because some of them are really pretty shades, but I do understand that she has to make them in batches and cosmetics expire and if a particular shade doesn't sell well, then it's a waste. 
This is a review on the newest formula These liquid lipsticks are housed in a chubby tube with a paddle foot applicator. I found that some stoppers were a little loose so it didn't help in draining the product so my applicator ended up with way too much product for my lips. The consistency of these liquid lipsticks are mostly a thin watery texture. It does vary a little from shade to shade. Some of them are super liquidy while others are a little bit creamier. Nonetheless, they are super pigmented and you only need one thin layer for full coverage. They are very comfortable to wear all day long. As long as you keep yourself well hydrated throughout the day, these will not dry out your lips. They will not crack or crumble. These are supposed to be matte and kiss proof but they sort of remind me of ColourPop's Ultra Satin Lips. They take quite awhile to dry down but even so, some of them look like they have more of a satin matte finish rather than a matte matte finish. Some of them are transfer proof, and some of them are not. However, they do not transfer drastically. You can wipe them off easily with a water based wet wipe. Oil will definitely remove it. It did hold up pretty well with Subway, although I was trying my best not to destroy my lipstick. At the end of it, the inner rim had faded a tiny bit - nothing major that required touching up.
Vintage Mauve (Mid-toned Mauve Pink)

This one pulls really pink on me although I can see the purple tones in the tube. It also had a very thin and watery consistency so it almost looks like I put on lip gloss in the picture. This wold have taken ages to dry down so I did not wait.

Berry Smoothie (Pink Mauve Berry)

This was created to dupe Posie K by Kylie Cosmetics. This had a thin watery texture too so it looks like a lip gloss in this picture. It will eventually dry down but I had to move on to other swatches.

She's All That (Plum Mauve)

This was created to be a dupe for Jeffree Star's Androgyny liquid lipstick. I do not own that shade so I can't compare but the swatch comparisons I've seen so far are pretty accurate. This one had a thin watery texture too but it isn't as bad as the previous two.

Gloomy (Mauve Nude)

This isn't a kind of shade that you haven't seen before. It's a pinky purple nude shade for everyday wear. It's pretty and kind of an essential in anyone's collection. This one dried to a matte finish.

Chilly (Berry Mauve)

Again, nothing new with this shade but it is still beautiful and super pigmented. This one had a creamier consistency and dried matte. It also dries down slightly darker than in the tube.

Daddy (Terracotta Nude)

This is one of the best-selling shades. I mean, I think most people have a thing for warm toned orange shades except for me. I was surprised that this didn't pull too orange on me and it actually looks very neutral.

Hocus Pocus (Beige Nude with a hint of Red)

I honestly don't see the red but since Brandy described it as such, it means that she did put some red pigments in it. This is a nice dark nude shade for everyday wear. This one had a creamier consistency and dried matte. It dries slightly darker than in the tube.

Pink Coco (Rosy Milk Chocolate)

This is a pinky brown shade. The texture of this was on the creamier side. Very pigmented and the color is pretty true to the tube. This shade seems to have more of a satin matte finish. This dries slightly darker than in the tube.

Miss September (Rich Berry)

This berry pink shade is also pretty common among lipstick brands so if you have something similar, you could skip on it. If you are a fan of the formula, grab it.

Sweater Weather (Dark Red)

This is a true blue-based dark red. Simply gorgeous and not streaky or patchy at all. Very fall appropriate too.

Miss October (Muted Red with hints of Orange and Pink)

This was created to be a dupe for Kristen by Kylie Cosmetics. Compared to Apple Cinnamon below, this is much brighter and more of a pinky-red shade. I would have preferred if it were a little more muted and toned down but it's a cute color.

Apple Cinnamon (Reddish Nude)

I really dig this shade of red. It's not too red and it leans more on the pinky red side so it is perfect for those who do not want a full on red lip. I think it exudes youthful feminine vibes.

Rust Couture (Blue Based Rustic Brick)

This is a nice neutral brick shade that doesn't lean too warm or orange toned. It's a true brick red and I dig it a lot. Goes great with warm and cool looks. This one had a creamier consistency and dried to a matte finish.

Country Red (Rustic Red)

This is a dark red with hints of brown. I really like how unique it is. Unfortunately, this will be discontinuing soon. 

Lara Croft (Grunge Medium Grey Brown)

I love this shade and I'm so sad that I do not wear it often enough. This is a really unique brown with hints of grey and pink. It's honestly very wearable and definitely will not wash you out.

Autumn's Soul (Dark Berry)

This is a dark purple shade with hints of pink. It is super pigmented too. That patch got a little sheer because my applicator ran out of product but otherwise, this would apply really evenly and rich. This one dried matte.

Bewitched (Deep Smokey Plum)

Being a super dark blackened purple, you would expect this to be patchy or drying but it is the exact opposite. This is fully pigmented with no streakiness or patchiness to it. The texture is on the creamy side and it is super comfortable to wear.

Haunted Forest (True Olive Green)

I find this to be a very warm toned olive with hints of yellow and orange in it. I would call my lips frog lips with this shade on. This one had a thin watery consistency and because my lips were super stained from swatching the previous shades, it kind of looks sheer in some areas. This one took a super long time to dry down so it looks like a satin matte here. 

Here is the comparison chart of all 18 shades that I swatched:

Below is my personal ranking for all the liquid lipsticks that I have tried so far. They are weighed against the price, some pros and cons. Those marked with * indicates that they are not necessarily transfer proof / satin liquid lipsticks (they will naturally be more comfortable). 
Personal Overall Ranking

1. Wet N Wild Liquid Catsuit $4.99 - $0.83/g, comfortable, pigmented, long lasting | dark colors are patchy
2. ColourPop Ultra Matte $6 - $1.875/g, pigmented, long lasting, wide color range | some shades are drying, accentuates lip lines
3. *ColourPop Ultra Satin $6 - $1.875/g, comfortable, pigmented, long lasting, wide color range
4. *Atomic Makeup (Lonely Planet) $15 - $1.875/ml, comfortable, pigmented, long lasting | inconsistency in colors between batches
5. Give Me Glow Matte $13.25 - $2.03/ml, comfortable, pigmented, long lasting, wide color range | some colors transfer slightly
6. JCat Lipfinity $4.99 - $0.41/g, comfortable, wide color range, long lasting | a handful are slightly streaky and tacky
7. Bellegant Liquid Matte $14.50 - $2.07/ml, comfortable, pigmented, unique colors | not very transfer proof
8. *Julep It’s Whipped $20 - comfortable, pigmented, flattering shades | $4.87/ml
9. Stila Stay All Day $24 - comfortable, pigmented, long lasting, wide color range | $8/ml, flakes, accentuates lip lines
10. *NYX Soft Matte Lip Cream $6 - $0.75/ml, comfortable, wide color range  | some streaky shades
11. *NYX Liquid Suede $7 - $1.75/ml, comfortable, unique colors | some streaky colors
12. Kylie Cosmetics $17 - comfortable, pigmented, long lasting, wide color range | $5.23/ml
13. The Beauty Crop GrlPwr  $14.95 - pigmented | $3.73/ml, flakes, limited shade range
14. RealHer Matte $15 - long lasting | $3.33/ml, dark colors do not layer well, tacky, drying, accentuates lip lines
15. Jordana Sweet Cream $4.99 - $1.66/g, pigmented, wide color range | drying, flakes
16. NYX Lip Lingerie $7 - $1.75/ml, nudes for everyone | drying, accentuates lip lines, tacky, slightly streaky
17. *Palladio Velvet Matte $7 - $1.68/g, comfortable, pigmented | feathers and bleeds
18. LA Girl Flat Finish Pigment Gloss $6 - $1.20/g | sheer and streaky, very drying, tacky

Comfort Ranking (* = not transfer proof)

1. Atomic Makeup (Lonely Planet)*
2. Julep It’s Whipped*
3. Give Me Glow Matte
4. Bellegant Liquid Matte
5. NYX Liquid Suede*
6. Wet N Wild Liquid Catsuit
7. ColourPop Ultra Satin*
8. JCat Lipfinity
9. Palladio Velvet Matte*
10. Stila Stay All Day
11. NYX Soft Matte Lip Cream*
12. Kylie Cosmetics
13. ColourPop Ultra Matte
14. The Beauty Crop GrlPwr
15. RealHer Matte
16. NYX Lip Lingerie
17. Jordana Sweet Cream
18. LA Girl Flat Finish Pigment Gloss